OAKLAND, Calif., Aug. 1 /PRNewswire-FirstCall/ -- Ask Jeeves, Inc., a property of InterActiveCorp, today announced Ask Jeeves Sponsored Listings, a new search advertising product that will allow advertisers to more effectively purchase, manage and optimize campaigns on Ask Jeeves (Ask.com) and its advertising syndication network. Ask Jeeves Sponsored Listings is replacing the Company's Premier Listings product with an open-auction system that provides easier access for a diverse range of search advertisers. Sponsored Listings advertisers will continue to receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. The system is immediately available to existing Ask Jeeves advertisers, with general availability slated for August 15th at http://sponsoredlistings.ask.com/ .
"The growth of search engine advertising is attributed to its unique targeting abilities, high degree of relevance, mass reach for advertisers and strong return on investment, and we look forward to more efficiently providing these benefits to our advertisers through a new automated system," said Paul Gardi, the newly-appointed executive vice president and general manager of IAC Advertising Solutions. "With Ask Jeeves Sponsored Listings, we are allowing a larger network of advertisers to optimize their advertising spend on Ask Jeeves and our syndication network, one of the largest advertising networks on the Internet."
Key advertiser benefits include:
-- Premium placement on Ask Jeeves and its syndication network
-- Low spend minimum that enables both large and small advertisers to
purchase search advertising via a self-service system
-- Increased visibility into campaign performance, enabling more effective
management of campaigns
"The automated Ask Jeeves Sponsored Listings product delivers on our commitment to provide advertisers with the right information and tools necessary to achieve real results," said James Speer, vice president of marketing and products for IAC Advertising Solutions. "Ask Jeeves' customers wanted greater control over their advertising campaigns, and our new product empowers advertisers without sacrificing the high level of customer service for which Ask Jeeves is known."
Ask Jeeves also announced today the integration of IAC Partner Marketing, the advertising and integrated marketing solutions group of IAC, with AJinteractive, the advertising solutions and sales division of Ask Jeeves, to form IAC Advertising Solutions. To be headed by Paul Gardi, this division will enable a concentrated focus on the three business areas of IAC Advertising Solutions: search, media and performance advertising, while leveraging the common resources of the combined organizations.
Web site: http://www.ask.com/
