BELLINGHAM, Wash., Oct. 27, 2004 -- Is your corporate Website battling poor positioning in Google and Yahoo! Search's "organic" search engine results? It may be because your Web pages were not written according to search engine copywriting best practices. One way "organic" search engines rank Web pages is based upon the visible text on the page. If a page isn't written according to SEO copywriting best practices - and relevant keyphrases do not appear on the page - it may not position well. And never be found by prospects.
To help companies and copywriters improve their search marketing campaigns and integrate SEO copywriting into their search engine optimization strategies, SEO expert Heather Lloyd-Martin, President and CEO of SuccessWorks Search Marketing Solutions, Inc., released her new ebook, "Successful Search Engine Copywriting: How To Write Prime-Positioned Webpages That Convert Like Crazy" (available at http://www.searchenginewriting.com/seo-writing-book.html).
"So many companies - especially catalog marketers - can realize better positioning almost immediately with just a few content changes. It's exciting for site owners to learn how small changes can have a huge impact on their rankings and their site ROI," says Lloyd-Martin.
Lloyd-Martin's seven-chapter reference ebook offers concise, how-to search engine optimization information geared towards small business as well as enterprise-level sites. Readers will learn how to craft copy for the search engines, plus discover strategies including:
- The Google snippet trick for compelling descriptions
- How to edit an XML document for higher positions and conversion rates
- When to edit your copy for keyphrases for fast optimization power
- How to create a top-positioning, "clickable" Title and Description
"Successful SEO Copywriting" also includes case studies and interviews with leading SEO experts, Danny Sullivan, editor of Search Engine Watch, and Dennis Buchheim from Yahoo!.
Site owners and marketing managers may purchase copies of the SEO copywriting ebook for $97 by visiting http://www.searchenginewriting.com/seo-writing-book.html.
About SuccessWorks
SuccessWorks has been helping businesses and organizations boost their conversion rates and gain top search engine listings since 1998. The Bellingham, Washington company provides customized training and consulting that allows clients to keep search marketing campaigns in-house. By employing cutting-edge, distance-learning technology, SuccessWorks taps into the top minds of the search marketing industry, delivering up-to-date knowledge directly to clients' corporate headquarters. For more information about SuccessWorks, visit http://www.searchenginewriting.com.
